“Well done is better than well said.” - Benjamin Franklin
NCAA NATIONAL CHAMPIONSHIP SUCCESS FOR EXEMPLAR PARTNERS CONTINUES
NOV/DEC, 2024 - Following the Boston College women’s lacrosse team’s DI title in May, the Saint Anselm College field hockey team (DII) and the WashU women’s soccer team (DIII) captured NCAA Championship trophies. Congratulations Eagles, Hawks & Bears!
WASHINGTON UNIVERSITY IN ST. LOUIS UNVEILS NEW VISUAL IDENTITY
AUGUST 16, 2024 - The update includes a new university logo and website (www.washu.edu) and the official adoption of the widely used, shortened version of the university’s name, “WashU.” Click HERE to read then news!
BOSTON UNIVERSITY & EXEMPLAR ASSOCIATES LAUNCH RELATIONSHIP!
JULY, 2024 - Exemplar Associates is honored to become Boston University’s global trademark licensing agency partner. For more about the dynamic Boston University licensing program, visit HERE.
INTERNATIONAL COLLEGIATE LICENSING ASSOCIATION (ICLA) HONORS WYOMING
JANUARY, 2024 - At its annual Winter Symposium, the ICLA recognized the Wyoming trademark & licensing program as the Synergy Award winner for External Collaboration, Impact & Commitment. Go Pokes! READ MORE
GO POKES! WYOMING “HERITAGE” BRANDING PROGRAM LAUNCHED
JANUARY, 2024 - The University of Wyoming and Exemplar Associates - along with key retailers and licensees - have announced the Wyoming Heritage program to further the adventurous spirit and pioneering traditions of the American West.
EXEMPLAR ASSOCIATES EXTENDS NUMEROUS REPRESENTATION AGREEMENTS
DECEMBER, 2023 - Cornell University, George Washington University, College of the Holy Cross, and Saint Anselm College all awarded representation agreement extensions to bespoke agency during 2023.
“CHERRY BLOSSOM” SEASON IS ENHANCED AT GEORGE WASHINGTON UNIVERSITY
MARCH, 2023 - Following months of collaboration with the University, Follett, and key licensees L2 Brands & Neil Enterprises, Exemplar Associates has released the “Cherry Blossoms” merchandise collection at GW. Seasonal for 2023, this offering will expand and continue into the future! SHOP NOW
WASHINGTON UNIVERSITY IN ST. LOUIS “HERITAGE” PROGRAM UNVEILED
JULY, 2022 - Exemplar Associates and WashU Trademark Licensing have launched a curated and exclusive Heritage Logo program. Hand-selected licensees will be producing a blend of apparel and hardgoods for the on-campus Bear Necessities store.
EXEMPLAR ASSOCIATES LICENSES ON RUNNING FOR THE PENN RELAYS
FEBRUARY, 2022 - In partnership with the University of Pennsylvania and Penn Athletics, Exemplar Associates has licensed the Swiss performance running shoes & clothing brand ON RUNNING to provide branded products at the 2022-24 Penn Relays. READ MORE
EXEMPLAR ASSOCIATES SELECTED TO REPRESENT THE GEORGE WASHINGTON UNIVERSITY
AUGUST 9, 2021 - Specialized agency will elevate the District of Columbia based university’s national trademark licensing program. GW becomes Exemplar’s first Atlantic-10 Conference partner. READ MORE
EXEMPLAR ASSOCIATES APPOINTED AS BOSTON COLLEGE’S LICENSING AGENCY
JULY 1, 2021 - On the heels of an extensive, competitive review process that began in November 2020, Boston College announces Exemplar Associates as its’ exclusive trademark licensing agency. READ MORE
EXEMPLAR ASSOCIATES EXTENDS KEY REPRESENTATION AGREEMENTS
NOVEMBER, 2020 - Columbia University, Cornell University, the University of Pennsylvania, Saint Anselm College, and Washington University in St. Louis (WashU) all award multi-year extensions to bespoke agency. The WashU award came within the first six months of the initial University/Exemplar partnership.
WASHINGTON UNIVERSITY IN ST. LOUIS SELECTS EXEMPLAR ASSOCIATES AS GLOBAL AGENT
OCTOBER 2, 2019 - Specialized firm chosen to advance and support WashU’s trademark licensing and brand stewardship efforts. WashU becomes Exemplar’s first University Athletic Association client. READ MORE
HOLY CROSS TABS EXEMPLAR ASSOCIATES AS EXCLUSIVE LICENSING AGENCY
NOVEMBER 26, 2018 - Prominent liberal arts college becomes the first Patriot League institution to align with premier agency. READ MORE
EXEMPLAR ASSOCIATES NAMED THE UNIVERSITY OF WYOMING'S EXCLUSIVE AGENT
MAY 8, 2018 - One of the nation's most iconic and beloved trademarks - the Wyoming Bucking Horse & Rider - is featured within the University's extensive and unique licensing program. READ MORE
EXEMPLAR ASSOCIATES TO LAUNCH SAINT ANSELM COLLEGE LICENSING PROGRAM
MARCH 19, 2018 - Following an extensive review conducted over the last year, Exemplar tabbed to deliver hand-crafted services and expertise. READ MORE
CORNELL UNIVERSITY SELECTS EXEMPLAR ASSOCIATES AS WORLDWIDE AGENT
FEBRUARY 8, 2018 - Boutique firm to deliver elevated and forward-looking practices to Ancient Eight university. Cornell becomes Exemplar's third Ivy League client. READ MORE
THE UNIVERSITY OF PENNSYLVANIA SELECTS EXEMPLAR ASSOCIATES AS GLOBAL AGENT
MAY 4, 2017 - Penn joins Columbia University as the second Ivy League institution to inaugurate a relationship with Exemplar in the last nine months. READ MORE
"AGENCY OF CHANGE" INTERVIEW PROFILES EXEMPLAR ASSOCIATES
AUGUST 15, 2016 - Exemplar's founder, Rick Merriam, sat down with the Executive Editor at SportsFan Retailer to discuss the licensing landscape, agency consolidation and more. READ MORE
EXEMPLAR ASSOCIATES UNVEILS NEW SECURITY HOLOGRAMS
JULY 7, 2016 - Cuservi, a leading global provider of intellectual property protection solutions, is selected by licensing agency to launch and manage security hologram program. READ MORE
MICHAEL VAN WIEREN NAMED GENERAL COUNSEL FOR EXEMPLAR ASSOCIATES
JUNE 24, 2016 - Highly-respected attorney to provide legal, compliance and trademark expertise to specialized agency. Van Wieren possesses over a decade of agency-related experience. READ MORE
EXEMPLAR ASSOCIATES SELECTED TO REPRESENT COLUMBIA UNIVERSITY
JUNE 16, 2016 - Specialized agency tabbed to elevate and steward the Ivy League university's domestic trademark licensing program. Exemplar to deploy a comprehensive suite of services beginning on July 1, 2016. READ MORE
EXEMPLAR ASSOCIATES FORMS STRATEGIC ALLIANCE WITH WESTEND SOFTWARE
APRIL 7, 2016 - Workspace licensing solution & team of strategic, administrative, and management professionals to support agency's work with properties, licensees, and retailers. READ MORE